Connection-Focused Copywriting for Mental Health & Wellness Professionals
You help people reach their fullest potential. I’m here to do the same for you and your business.
You’re Here Because You’re a Professional in the Health and Wellness Space Looking To:
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Expand Your Business
Establish your authority and credibility online. Reach new clients and grow your audience allowing you to scale your business and earn more.
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Use Your Talents Effectively
You became an expert in mental health because you're passionate about self-discovery, exploration, and healing – not to spend hours learning about SEO and website copy.
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Preserve Your Time and Energy
Your job’s mentally and emotionally demanding, and you want to give your clients your best self. Don’t waste what extra time and energy you have on tasks that don’t feed your passion.
You Want to Scale Your Practice, Bring on the Right Clients, and Earn More.
There are just a few obstacles standing in the way.
You don’t have the time.
The mental space.
Or the energy to take on one more responsibility.
No worries. That’s why I’m here.
My name is Mary, and I’m a mental health copywriter for counselors and therapists just like you.
I’ll handle your online presence so you can be more present with your one-on-one clients.
I write copy for therapists, counselors, and other experts on mental health to:
-Grow their businesses
-Expand their reach
-Connect with clients in a more meaningful and effective way
You could say mental healthcare runs in my blood. My dad’s a licensed psychologist and I’ve had my own mental health struggles.. Connecting and empathizing with your clients comes naturally to me since I speak and understand their language.
Mental illnesses and mental disorders are some of the most common health problems in the United States.*
Helping you spread the word about the importance of caring for mental health is more than a job for me.
It’s a commitment.
Working With Me Means You Get
Blogs focused on providing value, increasing your credibility, and calling your readers to act.
Website copy that’s written for search engine optimization, so you show up at the top of Google.
Lead magnets and landing pages ready to capture your ideal client’s contact information and guide them through a campaign.
Email marketing campaigns focused on building brand awareness and connecting with clients on a consistent basis.
Relationship-focused content with empathy as the foundation.
*Mental Health | CDC." https://www.cdc.gov/mentalhealth/index.htm. Accessed 6 Jan. 2023.
Client Testimonials
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Christie Lolohea, MSW ｜City Ministries CPA Director
It is such a joy and pleasure to work with Mary Herzog. She is a driven and self-motivated individual who has written very informative and resourceful blogs that have helped and encouraged many of our viewers. Mary’s blogs have helped our organization enhance its social media presence and have brought more exposure to our mission and vision.
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Elizabeth Agemotu ｜ Beautycounter Consultant
Mary is someone you need in your corner. She has perfected the act of balancing realness with professionalism in her work. She listens attentively to your needs and helps you problem-solve.
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Crystal Quigley ｜Owner, Brand Strategist + Designer
When I read through the blog post Mary had written for our blog, I was blown away by her ability to articulate some fairly complex things into a digestible format. We really wanted the post to allow the readers to understand what copywriting is and how it can have an absolutely stellar influence on their brand - especially if you hire a professional, like Mary. She nailed it!
Sometimes Asking For Help is the Smartest Move You Can Make.
You’ve probably said this to your clients before.
Understanding your limitations isn’t failing. We both know it’s quite the opposite. As a mental health and wellness professional, you know asking for help means you’re ready to grow and become the best version of yourself.
Let’s push pause for a minute.
Remember when you decided to open your own practice? You knew it’d be a lot of blood, sweat, and tears, but you were committed and ready to take on those challenges.
Cut to a few years later, and you’ve realized so many of your billable hours are spent doing non-billable tasks.
You find yourself doing more online marketing, prospecting for new clients, and trying to create effective marketing campaigns than actually working with people one-on-one. You feel like you're spinning your wheels and going nowhere.
You know in order to move closer to your goals financially and personally, online marketing needs to be a priority. But in order to make it happen consistently and effectively, you lack the:
Time
Expertise
Resources
You want to grow your practice, bring on more therapists, and earn more, but your limitations are reminding you how human you are.
Somethings gotta give for you to grow, expand, and reach new heights in your business.
It’s time to delegate and let someone manage your online marketing strategy. That internal peace you’re feeling confirms this is the smartest move for your success.
Hello. I’m Mary, a Health & Wellness Copywriter.
And an Advocate for Mental Health.
While there are many industries I would enjoy writing in, I feel mental health and wellness chose me. And I consider it a privilege to write in this space.
Through my own journey with mental health and eating disorder issues, I can speak to your readers from the heart. And that’s because I’ve been there.
No, I’m not a therapist or psychologist. But, chances are, I’ve traveled a road similar to the one your patient has been down.
I know their pain. Their hopelessness. The shame, guilt, and despair they feel. And I know how to sit with them in their hurt, but then give them hope for something more.
It’s this ability to empathize with your readers that allows me the ability to convey a message of hope and healing using your tone of voice. Before they even meet you, readers get to know the kind of counselor you are through my writing.
It’s amazing how powerful words are in our lives. The words I use when writing thoughtful and compelling copy represent who you are as a mental health therapist.
Sharing about my own journey is what makes me a copywriter with heart and soul.
It’s about empathizing and encouraging your reader to take an action in moving toward healing.
Nothing can replace one-on-one therapy and care. But there’s so much information people need to hear and know when it comes to mental illness and mental disorders I want to support you and your efforts in growing your practice and maximizing your billable hours.
The words used in your blogs, website copy, newsletters, email sequences, and opt-ins all have the power to convey a message of healing, transformation, and hope. I don’t take that responsibility lightly.
And I know you don’t either.
Helping you grow your business means more people have access to the care they need for their mental health and wellness concerns. And that’s why I’m excited to partner with you and your practice.
Burnout Rates for Mental Health Providers and Therapists Are Growing.
Don’t Become Part of the Statistics.
Packages Perfectly Suited to Your Needs
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Package One
This is a perfect option if you know the value of an online presence, but don’t know where to start.
-4 SEO Blogs (1200-1500 words)
-2 Newsletters
-4 Social Media PostsStart building your SEO with consistent blogs. Nurture your existing relationships with newsletters offering value. And drive traffic to your website with intentional social media posts.
Monthly Investment of $1400
(Savings of $200)
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Package Two
You’ve dipped your toes into the world of blogging and email. And you know the only way to improve your SEO is to let a professional handle it.
-1 Pillar SEO Blog (2500-3000 words) and 4 SEO Blogs (1200-1500 words)
-4 Newsletters
-4 Social Media PostsElevate your authority and credibility with strategic online content through pillar posts and blogs. Build trust and rapport by showing up weekly with your readers. And use your social media as a starting point in your sales funnel.
Monthly Investment of $2100
(Savings of $300)
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Package Three
Your practice is up and running and you’re ready to explore online avenues, grow your audience, and connect with clients in your niche.
-1 Pillar SEO Blog (2500-3000 words) and 6 SEO Blogs (1200-1500 words)
-4 Newsletters
-7 Social Media PostsYou’ve worked hard to establish your practice’s authority. Defend your ranking with a practical and organized SEO strategy. Stand out from your competition with pillar posts demonstrating your knowledge, driving more website traffic, creating backlinks, and strengthening your SEO.
Monthly Investment of $3100
(Savings of $400)
A la Carte Services
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Website and Blog Copy
Investment starts at $600 for 800-1000 words for websites. $300 for 1200-1500 word blogs.
SEO-optimized copy on your website’s crucial when it comes to showing up at the top of Google. Website copy and blogs educate, build trust, and establish your authority online. Because of your clear call to action, your readers will know exactly how to get in touch with you.
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Product Descriptions
Investment starts at $100
While a product description might not seem like a big deal, it’s actually an important piece of copy. That’s because it has the potential to turn your prospect into a paying client. Your product or service description needs to tell your reader the benefits they’ll receive when purchasing your item. Don’t overlook this area of copy because it might be the difference between making a sale or not.
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Ebooks & Opt-Ins
Investments vary by project
The only way to build your email list is to collect emails. Ebooks and Opt-Ins are a perfect way to do this. Grow your audience and credibility by providing valuable and practical resources. Continuing to expand your email list with Ebooks and opt-ins is one of the most valuable things you can do as a business owner.
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Email Sequences
Investment starts at $100 per email
Email sequences come in a variety of shapes and sizes. Whether it’s a sales sequence or a welcome sequence, emails give your reader’s a chance to get to know you and connect with you on a more personal level. Consistency’s important when using emails as a way to build trust with your audience.
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Landing Pages
Investment starts at $600 for 500 words
Your landing page plays a pivotal role in your marketing campaign. It’s what directs your reader down the customer journey. Having clear and concise copy on your landing page helps your reader not get lost before they reach the Call To Action. A well-written landing page has the potential to increase your revenue.
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Facebook Ads
Investment starts at $100 per ad (includes the 5 variations)
Facebook Ads are a great tool for getting yourself in front of your ideal client on a consistent basis. It’s also an easy way to form a connection with a client before they even meet you. You can use Facebook Ads to grow your email list or make a sale. In order to appease Facebook’s algorithm, multiple variations of the ad are necessary.
Portfolio
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SEO Optimized Blog
“Talking to Your Child About Biological Parents and Why It’s Important” for City Ministries Child Placement Agency.
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Landing Page
Landing Page for a Pilates and Beautycounter event. The focus was gathering emails.
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Email Sequence
A fictitious welcome email sequence for a parenting course.
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SEO Optimized Blog
“Don’t Hire the Wrong Real Estate Agent. Ask These Questions Before You Decide” for a real estate agent.
FAQ
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Whether it’s a copywriter for therapists, a healthcare copywriter, or a women’s healthcare copywriter, copywriting is any sort of written text with the goal of persuading the reader to take some sort of action.
A copywriter provides words, or copy, for webpages, blogs, articles, white pages, ads, landing pages, email sequences, and social media posts.
They have the knowledge and expertise to write compelling copy with SEO in mind to optimize your website so your business can grow.
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Not a problem.
This is where our Discovery Call comes into play. Before we meet I’ll look over your website and create an online marketing strategy for you and your business.
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Many SEO experts say you'll start seeing results anywhere from 4-6 months. But it’s during the 6-12* month mark when you’ll see satisfying results from your efforts.
Keep in mind that SEO has a snowball effect and continues to grow in time so long as you maintain it.
That’s why blogs filled with keywords and valuable content are important. The more SEO your website has, the more Google views it as being relevant and authoritative.
And when Google’s happy, we’re happy.
*How long does SEO take to work: Stats from 75 experts [2022]." 11 Feb. 2022, https://morningscore.io/how-long-does-seo-take/. Accessed 9 Jan. 2023.
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First of all, congratulations on page one. Such an accomplishment. You’re doing something right, and we want to make sure you keep your spot on page one.
Blogs are so much more than your thoughts, journal entries, or even storytelling.
Think of blogs as your ability to showcase your expertise and authority, increase your SEO (are you starting to see how important this is), and continue keeping you on page one.
They’re one of the best marketing tools you can use. This is because they’ve got the ability to bring you your ideal client. If you specialize in trauma care, your strategically crafted blogs can bring you clients needing that sort of mental healthcare.
A blog will:
-Continue to help people find your website
-Answer prospective client’s questions
-Showcase your knowledge and expertise
-Address specific concerns in your niche
-Bring life, personality, and relevancy to your website
Your blog can be repurposed on social media, YouTube, and even Tik Tok
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While it’s impossible to fully guarantee or know how a piece of copy will perform, I can guarantee you this.
Every project matters to me and I guarantee to write with integrity and care.
But on a more professional level, each piece of copy I write is jam-packed with:
-An extensive amount of research and understanding of each topic
-Statistics and case studies when applicable for credibility
-The right keywords getting you in front of your target audience
-Search Engine Optimization which gives your website and copy authority and relevance
-Done-for-you formatting so all you have to do is cut, paste, and post
-A clear and concise Call-To-Action
-Headlines and email subject lines that get the reader to actually read
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A website audit is a thorough evaluation of a website to check how well it’s performing. An audit can let you know if your website’s functioning smoothly or not.
Having your website audited shows if your website’s optimized for your goals. Once a website audit is done, you’re better able to make adjustments and improve your website’s SEO so you can move towards your goals efficiently.
Other benefits include:
-Better user experience
-Search Engine Optimization
-Greater conversion rates
-Improve your content
-Stay up-to-date with algorithms
A website audit tells where you currently stand, but more importantly, shows you how to adjust so you move toward your goal.
The Process
Book Your Free Discovery Call
This 30-minute call is exactly as the name suggests – we’re just getting to know each other.
You tell me about your copywriting needs, what you’ve tried in the past, and what’s worked and what hasn’t. You also share with me your goals. Knowing your goals helps me come up with a marketing strategy perfectly suited to your practice.
Once we decide we’re a good fit, I will email you a proposal with my copywriting suggestions.
Sign Your Contract and Pay the Deposit
We’re starting to get more serious about working together, and that’s exciting. Once you review the contract, you pay the 50% deposit which reserves your date for project completion.
This first project we do together will be a test project as we continue to get to know each other. Typically this is a blog post or a welcome email sequence. This project lets us know if we’re compatible with our expectations.
Enjoy Your Life While I Do The Work
Remember how overwhelmed, exhausted, and frustrated you were with creating online copy? Say goodbye to those days, my friend.
It’s now my job to grow your online presence.
Let me get to work crafting compelling copy while you handle all the other pieces of your business. And when those tasks are done, do a little self-care activity since your mind’s free to relax.
Keep Your Eye Open For Draft Number One of Our Test Project
I’ve been a busy mental health and wellness copywriter and finished your first draft. Yay! You’ll receive this draft as a Google Doc, along with an invoice for the remaining 50% of your balance.
Give the Google Doc a thorough looksy for your one round of edits. This is our time to work on finding your voice through my copy, so be sure to go through the piece as thoroughly as possible.
It’s Time We Re-Evaluate Our Working Relationship
You’ve sent me back your edits for our test piece. And you’ve paid the final portion of your invoice. I then resend you a final draft of the project. This is the time we get to have the infamous define the relationship convo.
We decide if both our needs and expectations are meant, discuss any kinks that came up, and come up with a plan to either move forward or not.
It’s that simple.
Testimonials
I have had the privilege of working with Mary for a number of years. She’s dedicated, hard working, reliable and upbeat through it all.
Mary’s level of enthusiasm and attention to her client’s needs makes her one of the best.
—Renee E.
Reach out.
If you’ve got questions, I’d love to hear them and get you answers. Send me an email and I will get back to you within 24 hours.
Looking forward to connecting with you.
You have so much to give others. Let me help you get there.
LET’S GET STARTED
Book a Strategy Call.
I know how precious your time is, so this call will be focused, and intentional, and won’t last longer than 30 minutes. I promise.
It’s a time when you can tell me about yourself – your story, your business, and your goals. And then I can let you know if I’ve got a solution (chances are I do).
That’s it.
